Kleenex® Brand Story
For nearly 100 years Kleenex® brand facial tissues have helped you through sneezes, sniffles, watery eyes, and life’s everyday messes.
1920s
The Kleenex® Brand's story began during the First World War when Kimberly-Clark developed a crepe paper used as a filter within gas masks. In the early 1920's, that very crepe paper innovation was cleverly adapted into a consumer product called Kotex® Brand which helped women with their periods.
1924
America says “Happy Birthday” to Kleenex® products on June 12, 1924. The Kleenex® Brand suggests its first advertised function – as a “marvelous new way to remove cold cream.” As Kleenex® gained popularity, in 1927, Kimberly-Clark proposed a new use for the product - “absorbent kerchiefs.”
1930s
In the 1930’s Kleenex® Brand was swamped by letters from consumers advocating its tissue for colds. The company responded with its new position – “The handkerchiefs you can throw away.” After this, Kleenex® new appeal became the disposable tissue – perfect for a hygienic, convenient clean.
1950s
Through the 1950s, Kleenex® Brand tissues went Hollywood, letting out the secret that famous stage actors and actresses used Kleenex® Brand tissues to remove co ld cream and cosmetics each night.
1961
Innovation continues for Kleenex®. In 1961 the brand introduced its new Space-Saver box design. Consumers can also select Kleenex® Juniors facial tissue in 1964 and Kleenex® Purse Pack facial tissue in 1965. This innovation paved the way for Kleenex® Kleenex® On-the-Go Pocket Pack and On-the-Go Slim Wallet Pack today.
1990s
As Kleenex® moved into the 90s, the brand continued to innovate to bring more value for its consumers. Kleenex® introduced Ultra Soft™ facial tissues – our softest tissue. The 1990s also marked the first time Kleenex® launched its festive holiday packs.
2004
In 2004 Kleenex® announced Anti-Viral† facial tissues – made with a moisture activated layer that kills 99.9% of cold and flu viruses* in the tissue.
2022
Kleenex® hits Times Square with its new Grab Kleenex® campaign with a promise to be there for you when life’s everyday messes come up.
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Goodbyes are never easy
Thank you so much for your loyalty to our Kleenex ® brand facial tissues for the past few decades. We appreciate you allowing us in your households and want you to know how difficult it was for us to end our sales in Canada.
Please Note: If you had subscribed to receive Pollen Pal alerts via email or SMS, there will be no further alerts sent to you. We look forward to continuing to provide you better care through our Kleenex® brand hand towels , and other Kimberly-Clark brands including Cottonelle®, U by Kotex®, Poise®, Depend® , Huggies®, Pull-Ups® and Goodnites®.
