In the 1920s,

KLEENEX® Brand invented the facial tissue category, promoted by screen legends. A steady stream of innovations marked the decade.

In the 1930s,

KLEENEX® Brand was swamped by letters from consumers advocating use of its tissues for colds. The company responded with a new position — 'the handkerchiefs you can throw away.'

In the 1940s,

Popular promotions and advertising became hallmarks of KLEENEX® Tissue.

In the 1950s,

KLEENEX® Brand remained an innovative leader, with more celebrity tie-ins and product improvements.

In the 1960s,

During this decade of rapid changes, KLEENEX® Brand moved its advertising on CBS from evening to daytime programming, anticipating emerging daytime television popularity.

In the 1970s,

KLEENEX® Brand ushered in new styles, and introduced stylish designs to go with the latest trends.

In the 1980s,

KLEENEX® Brand introduced SOFTIQUE® Tissue, the first scented tissue, and BUNDLE PACK® packaging, popular with the cost-conscious consumer. Also, a Hollywood screen legend redecorated his bathroom to match his favorite KLEENEX® product.

In the 1990s,

The rise in specialty packaging resulted in the creation of KLEENEX® Brand EXPRESSIONS® Tissue and the KLEENEX® Holiday Collection, designed to match consumers' personal styles.

In the 2000s,

KLEENEX® Brand is recognized by families in more than 150 countries. To meet consumer demands, more quality products are continuously developed.